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Making Waves in Lake Country

Posted by Maria Hileman on
Making Waves in Lake Country


By: Our Lake and Company cofounders, Megan Kellin and Kelly Kabotoff

PhotographerAimee Jobe 

"Our travels and chance encounters have made us natural collaborators and connectors of the dots. The source of flowing conversations and epic partnerships. (And yes, we speak in water analogies whenever we can.)"

Close your eyes and imagine a room full of your favorite people — people who inspire you, who have adventured the world, and who share stories that make you want to push harder, live fuller and laugh louder. People who inspire you to simply be more. This room is real — this room is the outdoor industry. The industry we are so proud to be a part of. 

Within our company we have been lucky enough to build a team of like-minded individuals. Our team is made up of well-traveled risk takers. Adventure seekers. Out-of-the-box thinkers. Together, as a team, we strive to make waves in the region by becoming early adopters of unique products and brands that enhance and celebrate the outdoor lifestyle. We strive to dig deep to find the why behind these brands and to bring their products and stories to the lake region.

At Lake and Company it’s always been about the stories. And we will continue to tell the stories behind the people. Behind the photos. Behind the products. We work hard to keep our fingers on the pulse of what’s coming out from the Coasts by partnering with start-up companies whose innovative products have an audience in our region. These brands are a breath of fresh air in an oftentimes oversaturated market of the same old, same old. While sometimes unknown to most, they inspire us — and the adventure seekers in our community — with their innovative solutions, sustainable practices and socially conscious missions. 

We feel honored to have the ability to use our multifaceted platform of magazines, digital media, online, and brick-and-mortar stores to expose these amazing product stories to our Midwest readers and shoppers. We hope it will inspire you to adventure more, to dig deeper and to spread kindness while you do it. 


Read more of our stories in Issue 19 of Lake and Company.


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