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Moving Mountains: Lake and Company’s Journey for National Expansion

Posted by Jon Kreye on
Moving Mountains: Lake and Company’s Journey for National Expansion

From our Lake and Company co-founders, Megan Kellin and Kelly Kabotoff  


“Kid, you’ll move mountains! Today is your day! Your mountain is waiting so get on your way!

– Dr. Seuss, “Oh, The Places You’ll Go!”

Wow. It’s been a year, hasn’t it? We know — it feels like we are all telling the same story. But come on, it’s a story worth repeating — 2021 has been the encore of 2020 that we never wanted. But at the same time, it’s been an amazing adventure filled with hope and joy and, well, hopefully for most of us, adventure. At Lake and Company, it’s been a year that reminded us of whitewater rafting in Colorado. Exciting, beautiful, invigorating and altogether terrifying. An adventure that was filled with moments of pure joy, followed by moments of pure terror and doubt. But at the end of the day — or the year, in this instance — it was a moment of pure accomplishment. Because, through it all, we climbed mountains. Together.

Yes, we strayed from lake analogies to mountain analogies, but the core idea is strong all the same. Make Waves. Move Mountains. Never Give Up. Because at the end of the hardest climb is the best view. In May, we opened our Stillwater, Minnesota, store. In June, we opened our store in International Falls, Minnesota. In July, we moved our flagship store in Grand Rapids, Minnesota, to a larger location that features our corporate headquarters as well as an exclusive Airbnb loft experience. In November, we launched our national expansion when we opened our first store outside of Minnesota, in Steamboat Springs, Colorado. So, yes, we are making moves. Big moves. But we are doing it with intention. And heart. And a true dedication to what our company was founded on: Good stories. Unique products. Adventure. Family. And so much more. 

Within our company we have been lucky enough to build a team of like-minded individuals. Our team is made up of well-traveled risk takers. Adventure seekers. Out-of-the-box thinkers. Together, as a team, we strive to make waves by becoming early adopters of unique products and brands that enhance and celebrate the outdoor lifestyle. We strive to dig deep to find the why behind these brands and to bring their products and stories to the lake region.

We feel honored to have the ability to use our multifaceted platform of magazines, digital media, online and brick-and-mortar stores to expose these amazing product stories to our readers and shoppers. We hope it will inspire you to adventure more, to dig deeper and to spread kindness while you do it.

So, thank you! Thank you for following along on the journey. For supporting us during this crazy adventure. And most importantly, thank you for sharing your stories with us. We are a community. We are a movement. We are Lake and Company. 


Read more of our stories in Issue 21 of Lake and Company.

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