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Fall Finds

Fall product is here and we are feeling all the feels - flannel, sherpa, waxed canvas, corduroy, and more.

The Magazines

Our magazines set the precedent for life outdoors - in Minnesota and beyond. Filled with award-winning design and content inspired by the people doing the things, it boasts stories of the outdoors and how people enjoy life in lake country.

The Goods

Bringing you a carefully curated collection of goods with a give-back mission that supports adventure, innovation, conservation, and community.

The Company We Keep

We believe we are only as good as the company we keep. That's why we collaborate with people and brands that are innovative; that value social good, conservation, and sustainability; that love the idea of strong community and are always up for a great adventure.

Good Company Boxes


We've put together some fun boxes of goodies for the whole family to help get you through the cabin fever we are all experiencing during these challenging times. They are the perfect pick-me-up for you, your kids, or anyone in need of some sunshine! 

Follow Us!

We love the idea of the unknown and celebrate those bold enough to explore it.