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Thanksgiving Weekend Sale - 20% off!

The sale starts now! 20% off our team's picks. New items added daily. While supplies last.
Discount automatically applied at checkout.

The Magazines

Our magazines set the precedent for life outdoors - in Minnesota and beyond. Filled with award-winning design and content inspired by the people doing the things, it boasts stories of the outdoors and how people enjoy life in lake country.

The Goods

Bringing you a carefully curated collection of goods with a give-back mission that supports adventure, innovation, conservation, and community.

The Company We Keep

We believe we are only as good as the company we keep. That's why we collaborate with people and brands that are innovative; that value social good, conservation, and sustainability; that love the idea of strong community and are always up for a great adventure.

Good Company Boxes

Are you looking for the perfect holiday gifts for family, friends, or employees? Or maybe just a pick-me-up gift for someone experiencing some serious 2020 cabin fever. We can put together boxes of goodies for anyone on your list. Email us at for more information. Because together, we are always #ingoodcompany

Follow Us!

We love the idea of the unknown and celebrate those bold enough to explore it. 


403 NW 1st Ave.

HOLIDAY HOURS 11/27-12/24

Mon - Fri: 10am - 6pm
Saturday: 10am - 5pm
Sunday: 10am - 3pm


345 S. Lake Ave.

(Next to Adventure Zone)

OPENING DEC 7, 2020!

Mon - Thur: 11am - 7pm
Fri - Sat, 10am - 8pm
Sunday, 11am - 6pm