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Our Story


“We love the concept of the unknown and celebrate those bold enough to explore it”

Our Story

The Lake and Company started with our Midwest-centric publication Lake Time Magazine. We kept meeting all of these amazing people with wild stories behind their companies and recognized that those stories needed a store to live in alongside their products. Along with the stories, we wanted to make sure that our carefully curated collection of products reflect our love of adventure and the great outdoors. 
This is where Lake + Co is born. 

Who are we?
We are nature lovers, story tellers, and adventure enthusiasts based out of Northern Minnesota’s lake country. Our team is composed of well traveled entrepreneurs and creatives who share a strong appreciation for our natural environment and the communities that have built their culture around it. 

Our Mission

Our ultimate goal is to encourage people to get out and explore the outdoors with clothing and equipment that contribute to environmentally sustainable practices and community driven action.

Contact us at shop@thelakeandco.com