When uncertainty struck in March 2020, Alec Johnson found an unexpected path forward — crafting candles that capture the essence of beloved Minnesota places and experiences. The former residential designer has transformed a simple gesture for friends into a business that spreads warmth, both literally and figuratively.
THE SPARK: “I wasn’t just making candles; I was capturing emotions, memories and places in a form people could hold onto and revisit.” Within his first month, even strangers began seeking out his creations. “That’s when it hit me — I hadn’t just started a hobby, I’d started a business.”
DAILY DRIVE: “The idea that something I create might become part of someone’s most meaningful moments — whether it’s a cozy night in, a celebration, or a quiet reminder of home. That connection keeps me going.”
BEHIND THE SCENES: His workspace in three words? “Organized, intentional and inspiring.” His favorite creation moment? “When everything comes together. The moment when the scent is just right, the candle is perfectly crafted, and I know it’s ready to bring warmth and light to someone else’s life.”
MILESTONE MEMORY: A revelation during a hike at Gooseberry Falls changed everything. “Before the trip, I’d been experimenting with oils to create an outdoorsy scent. During the hike, I realized the smell of the forest was exactly like the oils I had been blending. That moment was a turning point — it inspired me to start creating scents based on the places I love.”
LAKE AND COMPANY CONNECTION: Partners since 2022, Alec remembers “seeing my candles displayed in Lake and Company; it felt like such a full-circle moment.” His bestsellers? “That’s a tough one! I would say my Weekend Getaway or Gooseberry Hike candles.”
LOOKING FORWARD: “I’m really loving this custom route. If you have a coffee shop, a cabin, a boutique hotel or really any business that connects with people one-on-one, I absolutely love making custom candles for their brands.”
MAKER’S ESSENTIALS:
Favorite Minnesota lake: Minnetonka or Cross Lake
Essential tool: My scale. Whether it’s measuring wax, fragrance oils, or the perfect balance of ingredients, precision is key.
Morning ritual: Coffee first
Advice for aspiring creators: Stay true to your vision and be patient with the process. It takes time to build something meaningful. Remember, every small step forward is still progress.
Instagram: @Alec.nosnhoj and @nosasota
Website: nosasota.co