Today is the day we've all been waiting for—the Grand Rapids Riverfest is here! Set against the stunning backdrop of the Mississippi River, this festival brings together the best of northern Minnesota's music, food, and community spirit. Hope to see you all there! ✨ Link on our story to get your tickets.

Happy Friday! ☀️ #boundarywaters #sunrise #lakedays

SEND OFF! ✨ Today, we’re sending our warmest wishes to Amanda as she embarks on her next big adventure at the University of Wisconsin Eau Claire! 🎓 Not only will she be playing lacrosse, but she’ll also be majoring in Environmental Science and Ecology. Amanda’s love for the outdoors has made her an integral part of the Lake and Company family. While it’s hard to see her go, we’re excited to watch her thrive in this new chapter. Today is her last day, so stop by our Grand Rapids store to shop her top favorite picks and give her a great send-off! #universityofwisconsineauclaire #backtoschool #collegeessentials

Golden hour on the Boundary Waters. 🌅 📸: @joshhild

SUNDAY SEND OFF! ✨ Today, we’re celebrating one of our incredible team members, Kaiya, as she heads off to the University of North Dakota! 🎓 Kaiya will be pursuing a double major in Political Science and Business, and we couldn’t be more proud of her. After a couple of wonderful years with us at Lake and Company, it’s bittersweet to see her go, but we’re so excited for all the amazing things she’ll accomplish in this next chapter. Today is her last day, so stop by our Grand Rapids store to shop her top picks and wish her well as she embarks on this new adventure! #universityofnorthdakota #collegeessentials #backtoschool

On and Off the Beaten Path: 2300 miles around South Dakota “To experience a true piece of American beauty, a road trip through South Dakota is essential. ☀️ With an unmapped route from northern Minnesota to the state’s southwest corner, each stop revealed new wonders. Highlights included renting a pontoon, kayaking, hiking, and sleeping under the stars at Angostura Reservoir—an adventure that felt perfectly planned despite having no plan at all. Watertown truly impressed with its scenic lakes and parks, which offered excellent spots for family activities, while downtown presented unique shopping and dining experiences. From buffalo in Custer State Park to marinas in Chamberlain and the diverse attractions in Watertown, South Dakota’s unexpected beauty, wide-open spaces, and friendly locals made for a memorable escape. Summer and fall each offer their own charms: cooling lakes in the Black Hills during hot summers and fewer crowds at the Badlands and Mount Rushmore in the fall.” Read more: https://www.thelakeandcompany.com/blogs/news/on-and-off-the-beaten-path-2300-miles-around-south-dakota

Let us be your guide to a perfect summer finale! ☀️ Make the most of the seasons final adventures. Subscribe today for just $19.99! Click the link on our story.

The Great Itasca Giveback is Here! ✨ Tomorrow, 3 outstanding Itascans —Phill Hermel, Dr. Simon Lick, and Officer Troy Scott—embark on a grueling 250-mile challenge to support 8 vital organizations in our community. From rollerblading to marathon running and cycling, these three are pushing their limits for a cause close to their hearts. Every mile they cover is a step towards making Itasca County even better. 🌟 There’s still time to get involved- for every donation received, you get a free subscription. https://gracf.fcsuite.com/erp/donate/create/fund?funit_id=3859 (Use LAC after your name in the donation section or email us at hello@thelakeandco.com)

Early mornings, coffee, and a summer sunrise. #minnesotasummer #morningroutine #sunriseview

The perfect addition to your next adventure. ⛰️ Get the Mountain Sunset blanket in stores, or online with the link on our story!